How to Build your Personal Brand while Job Hunting
How to Build your Personal Brand while Job Hunting


Looking for a job can be stressful, but if you know what you're doing and you are doing it right, it becomes much easier. Companies today demand a high level of performance history and professionalism. Like everyone else, hiring managers are also "binge-surfing" the web, only with a different purpose—researching job applicants.

The surge of social media has enabled us to socialize and also responsible for managing our reputation, both online and offline. Employers will Google the potential candidate's profile before inviting them for the interview. (Your current employer probably has an eye on what you're doing, too.) And when you interact with people, both online and offline, they'll build up an image of who you are over time.[1] It would help if you were not leaving these impressions to chance. You can manage your online image by ensuring that when your name comes up in a search engine, the information appearing about you is flattering, informative, and shows you in the best light.

It is your PERSONAL BRAND. A personal brand is all about who a person is and what a person wants to be known for. It is essentially marketing oneself and the career expertise. It signals what a person stands for, what they have accomplished, and what they are capable of achieving. Having a personal brand can provide the candidate with many benefits when it comes to finding a new job.

These days the meaning of the term "branding" has expanded manifold. It is no more confined to the conventional image of a particular company or product. In the traditional sense, brands still exist, but in this day and age, it's more crucial than ever for individuals to brand themselves. Use your personal brand to narrate your story, explain your core values, and offer details about skills and passions that may not be able to surface during traditional job-search formats.

Personal branding is a lot like traditional branding. It's a series of strategies and techniques that shape an appealing identity, maximizing the practitioner's chances of attracting new attention. For traditional companies, that strategy is about attracting new customers and building relationships with current ones. But for the individual job hunter, it's about establishing your professional identity to woo and attract potential employers[2].

A consistent personal brand makes it clear for the employers to know that the candidate is goal-oriented and have a master plan for the career or a focused strategy to achieve the goals[3].

Personal branding is what sets you apart. It's what makes you more hireable – and more likeable – than someone with similar qualifications. Ensure you are crafting a consistent, professional, and original personal brand across your social media platforms and into your job application materials[4].

Here are six things you need to follow to brand yourself:

A Brand Statement
Your brand statement is a brief introduction of your skills, the ways you used these skills in the past, and your USP. These are not resume objectives, but instead, they describe who you are to an employer, showcasing how you are not just one of the many applicants but the one for the role.  Your brand statement is like a motto that always goes along with your name. Therefore, it should be included in all of your social media bios conveying your personality by highlighting the skills, experience, and expertise.

Advertise Accomplishments
Your personal brand is essentially serving as your résumé, which is not precisely compiled by you, but features how and by what means you present yourself. So, every time you complete a significant milestone or begin a new initiative, you must promote it whenever you deserve recognition across all your social platforms. It would be best if you do everything to make sure your potential future employers can acknowledge your hard work and how effectively you have worked in your previous positions

Be Omnipresent
Your brand is best demonstrated when you actually live the brand. By this pointer, we mean to be available on almost all the mainstream social media platforms—Facebook, LinkedIn, Twitter, etc. To maintain consistency and uniformity, keep your picture the same across the multiple networks, and maintain an identical or uniform, About Me/ Bio section as well.

Involve yourself in groups and discussions
Merely posting your accomplishments online is not enough if you are not demonstrating them. You can demonstrate your expertise in the industry and show that you're engaged in the community by engaging yourself in online discussions. It is a great way for the online reputation building process.

There are plenty of groups on LinkedIn and Facebook based around different fields. You can join them, monitor them to know the latest trends and opportunities in the field, and engage with professionals. Use hashtags to make your discussion more noticeable. You can also use the hashtag feature to find important conversations taking place on Twitter. Join in and express your concern and opinion about the subject at hand. It also portrays you as an active member of the community. You never know who might be reading your words.

Project your Requirements
Don't be hesitant to announce the fact that you are in search of a job. Such a declaration can trigger your contacts to start making an effort and initiating on your behalf, a hunt through the possible connections they have who might be looking for a candidate like you. It is an instant expansion of your network. It is also recommended that you remain consistent with your messaging. It could attract the attention of recruiters who are searching for a candidature requiring your skills and expertise.

Post Actively and Regularly
When it comes to posting, make sure you are actively doing the same. Keep regularly updating your profiles to show interest in your brand and your network. However, please do not end up overdoing it as well. Once a day is usually enough for Facebook and LinkedIn, but for Twitter, you should post three to five times a day at least.

If you can't find anything to post about, talk about whatever's on your mind. Do not confine yourself to the professional sphere. You could also talk about a movie you watched or a restaurant you tried out, or anything that your network can associate with. Take the opportunity to open your PERSON a little bit.







Written By
Cherry Katoch in Career
21 Feb 2021