What does the upcoming Music Industry have to put forward?
What does the upcoming Music Industry have to put forward?

Music is always said to be the universal language of humankind. It has the ability to stir up your emotions by giving chills and thrills to everyone listening to it. Whenever we face anxiety, stress, or are heavyhearted, what is the first thing most of us do? Listen to our favorite jam or some soul-warming music, right? Music does not only help in escaping sadness or anxiety, in fact, it evokes a range of other emotions like happiness, joy as well as calmness. Studies have shown that apart from being moved, people tune into music sometimes to rack their brains so they can do better cognitive activities. This is because music affects our emotions positively, the positive our emotions are, the better will be our cognitive development. 

The biggest example of people having a strong inclination towards music is the way they spend their almighty dollars thoughtlessly on music even with free music streaming services. For all of this, there is just one factor we can blow the whistle on, and that is our emotional brain. I have not written this statement just for the sake of writing, in fact, it is the proven fact by the researchers of acclaimed journal science. According to them, the area of the human brain linked with pleasure and reward psyched out how much a person would be desirous to spend money on an unheard or new piece of music.  

Expansion of music over the decades

The evolution of music has always been a substantial part of our life. There has been a different definition of music for everyone, for some music is the sweet sound of flowing water and for some, the songs of Bon Jovi prick their ears. We have a great example of the wonders music does, have a look:

In the late 1920s when the world was surrounded by heavy hearts and distressed people, traditional pop and swing music came to the rescue. Listening to these genres really helped people to tackle their persecution. Not just these, in fact, the genres like country and blues also emerged to reflect the real scenarios of that time. Now coming to the 1940s, as everyone knows the crummy repercussions of the Second World War faced by people at that time, there was just one thing that kept everyone enthusiastic, and that MUSIC. The Jazz, Swing, and Big band helped the troops to shut the door on their worries and enjoy for a while. 

Coming ahead, the 1950s was the game changer decade for music as during this decade, legendary artists like Elvis Presley and Chuck Berry showed up and rejuvenated everyone’s soul. Along with these artists, Rock ‘n’ Roll lived in the mainstream among the music lovers. 

Forthcoming Music Trends

Over the years, the music platforms have taken an entirely new shape. Now they are not restricted to pure consumption of audio, in fact, today’s music platforms have extended to other elements like visual, social, commercial, and discovery. People have been interacting with music through four different ways that include YouTube, Spotify, Shazam, and movies/TV. Bearing in mind how the trends in the music industry are changing quickly as a wink, it becomes very challenging to anticipate the future of the Music Industry.

Let’s take a tour of the factors that might reshape the music industry:

 

  • Social Platforms 

As we all are aware of how social media has been inevitably associated with music, right from the early days of Myspace to the unforeseeable future of TikTok. It is highly believed that this borderline between social platforms and music is soon dropping out of sight. At the same time, we cannot ignore the fact that social media is just a key driver for music consumption on other platforms and not a medium for consumption itself. For example – the platforms like TikTok, Instagram, and Twitter help the music enthusiasts interact with the artists and the tracks they love.

 

  • The role of A.I. in the music industry  

 

It is highly expected that A.I. is all set to reshape the aspects of the music industry in the near future. It is going to host the pricey, arduous, and labor-intensive processes by putting out the middlemen. Some of the A.I. tools are soon going to change the process of music distribution which will help a slew of musicians to create top-quality music. Also, it will help music artists to get recognized. Presently, there are approx. 40,000 artists added to Spotify every single day, in such a situation the concentration of the audience gets limited to finite artists. But, with the emergence of automation, tables are soon going to be turned. 

Also, with the help of A.I., the right message will be delivered to the right people and will help them to recognize popular and true artists. So, we can say A.I. is going to help both the artists and the audience, where on one hand the artists will be getting their share of popularity and on the other, the audience will be listening to the right artist without wasting their time.

Time for the rise of Generative Music

Time for the eye-popping news, with the help of contextual playlists, generative music will soon come to existence. It will help the music lovers to find mood-specific music any minute they want. Soon, the album format will take a downturn completely and the era or post-album will prevail. The song will take a centre stage while the traditional albums will do nothing but play a supporting role.

In this way, the new trends in the music industry will take place, where Democratization and collaboration will play a key role. Millions of people will get boundless access to music and at the same time, millions of artists will be able to produce professional-quality music on the spot.

 


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Abhishek Jain in Arts and Entertainment
20 Feb 2021