Essence | Media Activation Manager Programmatic North Sydney, Sydney
Essence
  • locationNorth Sydney, NSW
  • salaryNot disclosed
  • full-time 10 June 2021
  • locationNorth Sydney, NSW
  • salaryNot disclosed
  • full-time
Job Description

Description Position at GroupM About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.About the roleAs a member of the Essence APAC programmatic team, you will help oversee and execute the tactical planning, setup and activation of programmatically purchased media campaigns across AUNZ via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.Some of the things we'd like you to do:Directly or indirectly (via management) supports 1-3 accountsAble to own up to 3 campaigns E2E at any one time while assisting on others as needed~60% time allocated to individual campaign assignments, ~40% time allocated to work outside of individual campaigns (e.g. management tasks, team projects, training others)Delivers media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelinesAble to launch campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI)Flawless delivery of all campaigns (launch, pacing, performance goals)Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely mannerConfident and steady in optimization and improvement of campaign performance (not just delivery).Strong knowledge of media planning fundamentals e.g. reach, frequency, channels, formatsStrong knowledge of tactical essentials such as inventory and data sourcesExcellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.Strong understanding of adjacent and/or connected disciplines (e.g. Data Strategy, Analytics, AdOps, Experience) and relationship with ProgrammaticStrong knowledge of the AUNZ programmatic/ad-tech ecosystem (publishers, data, platform, etc.)Strong grasp of overall campaign lifecycle and the role programmatic plays within itCommunicates successes, failures, and escalations to line manager in a timely mannerDirectly responsible for managing 1 junior team member assuming staffingEscalation point for campaign level issuesA bit about yourself:Required3-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)Experience planning and executing campaigns delivering against both Brand and Direct Response objectivesExperience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as neededHigh attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platformsExperience directly managing at least one direct report with demonstrable skills in guiding his/her professional developmentHighly developed interpersonal, team building and relationship management skillsStrong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as neededStrong organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminding from line managerUp-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developmentsA passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trendsDesirableStrong Google stack experienceExperience working with Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platformFamiliar with feed-based creative setups using Creative Management Platforms (CMPs)Experience working with data science teams and good grasp of campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)Experience with Google Analytics (plus certification)Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)What you can expect from EssenceEssences mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Supporting Documents

    NONE

Share This Job
About

As a leading specialist fibre and network solutions provider, Vocus connects people, businesses, governments, and communities across Australia and New Zealand, to the world. With a world-class team of experts, we challenge convention and do things d

About Essence

Supporting Documents

    NONE

company-profile-photo

Essence | Media Activation Manager Programmatic North Sydney, Sydney

  • Job Details:
    Not disclosed AUD
    North Sydney, NSW, Any
  • Key Dates:
    10 June 2021
    Last -5 days to apply
  • Industry:
    Advertising, Brand and PR
  • Insights:
    0 Applicants
    1 Views
Job Description

Description Position at GroupM About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.About the roleAs a member of the Essence APAC programmatic team, you will help oversee and execute the tactical planning, setup and activation of programmatically purchased media campaigns across AUNZ via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.Some of the things we'd like you to do:Directly or indirectly (via management) supports 1-3 accountsAble to own up to 3 campaigns E2E at any one time while assisting on others as needed~60% time allocated to individual campaign assignments, ~40% time allocated to work outside of individual campaigns (e.g. management tasks, team projects, training others)Delivers media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelinesAble to launch campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI)Flawless delivery of all campaigns (launch, pacing, performance goals)Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely mannerConfident and steady in optimization and improvement of campaign performance (not just delivery).Strong knowledge of media planning fundamentals e.g. reach, frequency, channels, formatsStrong knowledge of tactical essentials such as inventory and data sourcesExcellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.Strong understanding of adjacent and/or connected disciplines (e.g. Data Strategy, Analytics, AdOps, Experience) and relationship with ProgrammaticStrong knowledge of the AUNZ programmatic/ad-tech ecosystem (publishers, data, platform, etc.)Strong grasp of overall campaign lifecycle and the role programmatic plays within itCommunicates successes, failures, and escalations to line manager in a timely mannerDirectly responsible for managing 1 junior team member assuming staffingEscalation point for campaign level issuesA bit about yourself:Required3-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)Experience planning and executing campaigns delivering against both Brand and Direct Response objectivesExperience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as neededHigh attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platformsExperience directly managing at least one direct report with demonstrable skills in guiding his/her professional developmentHighly developed interpersonal, team building and relationship management skillsStrong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as neededStrong organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminding from line managerUp-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developmentsA passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trendsDesirableStrong Google stack experienceExperience working with Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platformFamiliar with feed-based creative setups using Creative Management Platforms (CMPs)Experience working with data science teams and good grasp of campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)Experience with Google Analytics (plus certification)Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)What you can expect from EssenceEssences mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.


Be Careful

Don’t provide your bank or credit card details when applying for jobs. Learn how to protect yourself here.

Share This Job
Want to be successful in securing this job?

Post your task and get experts help on:

  • Resume
  • Coverletter
  • Job Application

Get help from Experts Now!