Are you a digital marketing specialist who is passionate about delivering a differentiated customer experience? Join us as a Digital Advertising Specialist and be responsible for supporting the delivery of strategic and tactical initiatives to market across Macquarie Bank’s digital channels. Reporting to the Head of Performance Marketing, you’ll develop Ads campaigns, using platform tools to create best-in-class experiences for our clients. Your deep, working knowledge of Ad platforms, set up and ongoing management experience coupled with best-in-class practices will see you drive results across the business. This role will play an essential part in the broader marketing initiatives that will contribute to the success of the business. Your key responsibilities will include Working with the Head of Performance Marketing and channel marketing teams across Personal Banking, Business Banking and Wealth Management businesses to plan, build and execute campaigns Creation, execution and maintenance of digital campaigns across our advertising platforms (including campaign build, budget management, asset optimisation) Carry out segmentation of CRM databases to implement remarketing strategies Strong focus on measurement of campaigns to identify trends and insights Reporting on digital campaign performance and assess against goals (ROI and KPI’s) to develop strategic decisions and optimisation recommendations Deliver regular updates to wider marketing team including campaign and media industry insights Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Testing and learning with audiences to improve CX and conversion. You will bring 4+ years of experience in managing digital media campaigns across paid social, search engine marketing and programmatic media buying with agency experience preferred. You also have hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics and Social channels (Facebook Ad Manager and LinkedIn Ads) and the ability to assess competitive levels for keywords and audience, and the resulting impact on CPC/CPM. You are confident with managing large media budgets and executing campaigns within allocated parameters and have proven experience in A/B testing: developing test and learn frameworks, and driving conversion rates. Your exceptional attention to detail, excellent verbal and written communication skills, ability to work under tight deadlines in a fast-paced environment, juggling multiple competing tasks and demands will see you succeed in the role.If this sounds like your next challenge, please apply now. About Banking and Financial ServicesBanking and Financial Services is Macquarie’s retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients. Our commitment to Diversity and Inclusion The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.
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